ANALYSIS ON SOME RECENT TRENDS IN CYBER MEDIA
PORTALS

Web portals are sites on the World Wide Web, commonly referred to as simply a portal, that typically provide personalized capabilities to their visitors. A Web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines, and on-line shopping malls. They are designed to use distributed applications, different numbers and types of middleware and hardware to provide services from a number of different sources. In addition, business portals are designed to share collaboration in workplaces. A further business-driven requirement of portals is that the content be able to work on multiple platforms such as personal computers, personal digital assistants (PDAs),and cell phones.

The first Web portals were online services, such as AOL, that provided access to the Web, but by now most of the traditional search engines have transformed themselves into Web portals to attract and keep a larger audience.

Portals are pages intended to serve as "Main Pages" for specific topics or areas. Portals may be associated with one or more Projects; however, they are meant for both readers and editors, and promote content and encourage contribution. Tout as solutions to information overload, Web Portals, in today’s terms are primary websites or online services that function as a consumer’s everyday first stop on the internet.

Development of Web Portals

In the late 1990s, the Web portal was a hot commodity. After the proliferation of Web browsers in the mid-1990s, many companies tried to build or acquire a portal, to have a piece of the Internet market. The first web portals were online services such as America Online and search engines like Yahoo, but by 1998 most of the traditional search engines transformed themselves into web portals to attract a larger audience.

The Web portal gained special attention because it was, for many users, the starting point of their Web browser. Netscape Netcenter became a part of America Online, the Walt Disney Company launched Go.com, and Excite became a part of AT&T during the late 1990s. Many of the portals started initially as either Internet directories (notably Yahoo!) and/or search engines (Excite, Lycos, AltaVista, infoseek, and Hotbot among the old ones).

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